How much fish is eaten in Japan?


Japan is known for its love of seafood, which plays a central role in the country’s culture and Japanese cuisine.

According to statistics, the Japanese consume about 50-60 kg of fish and shellfish per person per year. This is much more compared to the global average of around 20 kg per person per year.
Fish is an essential part of the Japanese diet, and many Japanese dishes, such as sushi, sashimi, tempura, and takoyaki, have fish or shellfish as the main ingredient.

Japan’s extensive coastline and its tradition of fishing have allowed fish to become an integral part of the everyday diet.

Sushi is undoubtedly one of the most iconic Japanese dishes globally, and it is based on fresh seafood. This dish originates from an old preservation method where fish was preserved in fermented rice. Today, sushi is a culinary dish where the quality and freshness of the fish is paramount.

On the Sushi course for beginners, you learn step by step how to make tasty sushi. I also reveal how to cook sushi rice to perfection, every single time.

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Zoë has lectured and held sushi courses for A. P. Moller – Maersk, Hugo Boss Nordic, Novo Nordisk, Novartis, Velux, Gorrissen Federspiel, Beierholm revision, Elbek & Vejrup and many more.

Enjoy the beautiful Japanese cherry trees with homemade sushi

Sushi chef & sake sommelier Zoë Escher
Spring is here and with it comes the breathtaking beauty of Japanese cherry blossoms in full bloom. This is not only a time to admire the beautiful trees, but also a perfect opportunity to enjoy a delicious bite of Japanese culture – homemade sushi.
Imagine sitting under blooming cherry trees and enjoying the taste of freshly made sushi with friends and family. Sounds like a dream, right?

But before you dive into making your own sushi, it might be a good idea to take a sushi course. Learning how to make sushi properly takes time, patience and some important techniques that can be difficult to master on your own. A sushi course is a great way to get hands-on experience and guidance from Denmark’s most experienced sushi chef, who will teach you the right techniques to create perfect rolls every time.*

During a sushi course, you not only learn how to make sushi rice and cut fish correctly, but also how to roll and shape sushi with elegance and precision.

Imagine inviting your friends over for sushi with cherry blossoms in full bloom as the perfect backdrop. It is an experience that will be remembered for a long time to come.

Read more about Sushi course for beginners

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Zoë has held sushi courses and cooking classes for A. P. Moller – Maersk, Hugo Boss Nordic, Novo Nordisk, Novartis, Velux, Gorrissen Federspiel, Beierholm revision, Elbek & Vejrup and many more.

Welcome spring with homemade sushi


Spring is coming, and what better way to welcome the new season than with fresh and tasty homemade sushi?

Sushi is as popular as ever, and it is not hard to understand why. The delicate combination of raw fish, rice and seaweed creates a taste experience that tantalizes the palate and brings luxury into everyday life.

For those who want to make sushi at home, a sushi course for beginners is a great idea.
The course offers not only a hands-on experience, but also an in-depth understanding of the secrets behind sushi. The sushi course is adapted to both beginners and those with more experience, so that everyone can participate and learn how to make the perfect rolls.

Taking a beginner sushi course not only gives you the skills to make delicious sushi, but it is also a fun and social activity. It is an obvious opportunity to gather friends or family and enjoy an evening of learning, laughter and, not least, good food.

So why not welcome spring with open arms and a plate full of delicious sushi?

It is not just a dining experience; it is a way to celebrate the new season while indulging your taste buds with delicate ingredients and unique flavor combinations.

Read more about Sushi course for beginners

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Zoë has held sushi courses and cooking classes for A. P. Moller – Maersk, Hugo Boss Nordic, Novo Nordisk, Novartis, Velux, Gorrissen Federspiel, Beierholm revision, Elbek & Vejrup and many more.

When is pink sea bream eaten in Japan?

Sushi chef & sake sommerlier Zoë Escher
In Japan, pink sea bream or Sakura-Dai is a seasonal fish that is often eaten in the spring.

It is especially popular when the cherry trees are in bloom, which usually happens in late March to April, depending on the region.
This is a time when Japanese restaurants and homes often serve Sakura-Dai, a delicacy that perfectly matches the festive mood and beauty of the cherry blossoms. So if you want to taste this delicate fish, spring is the best time of the year to do it.

The fish’s pink color and mild taste make it suitable for a wide range of dishes.
Sakura-Dai is often used for sushi and sashimi, where its delicate flavor and fine texture can be fully enjoyed. It can also be grilled, steamed or fried, and served as a main course with rice and vegetables.

Sometimes it is also prepared in a clear soup or included in various stews. No matter how it is prepared, Sakura-Dai adds a subtle flavor and a nice color to any meal.

Read more about Sushi course for beginners

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Zoë has held sushi courses and cooking classes for A. P. Moller – Maersk, Hugo Boss Nordic, Novo Nordisk, Novartis, Velux, Gorrissen Federspiel, Beierholm revision, Elbek & Vejrup and many more.

Get your daily vegetables through sushi

Sushi Chef & Sake Sommelier
By eating sushi, you can easily meet your need for 600 grams of vegetables per day.

Most sushi rolls are packed with various vitamins and minerals. There are two types of sushi rolls that I have in mind here. One sushi roll is insite-out, where the sushi roll is covered with rice and the filling itself and the sushi seaweed are inside the roll. The other sushi roll is the large futomaki, which often contains several different vegetables.

In addition to the classic vegetables such as cucumber and avocado, the two sushi rolls often contain other vegetables such as pickled red onion, mango, spring onion, Jerusalem artichoke and sugar snap peas.
Depending on which sushi rolls you choose, you can almost cover the entire food pyramid during a sushi meal.

Another important and indispensable vegetable for sushi is nori seaweed. Not many people are aware of this, it is the vegetable in the world that contains the most vitamins and minerals. This applies to all types of seaweed sushi.

You need only a few tasty sushi rolls before you reach 600 grams of vegetables.
I have taught sushi and held pop-up sushi dinners and my impression is that most people eat around 900-1200 grams of vegetables during a sushi meal.

On the Sushi course for beginners, you learn step by step how to make tasty sushi that is boosted with vitamins and minerals. Tasty pieces of sushi that are suitable for everyday use and parties.

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Zoë has held sushi courses and cooking classes for A. P. Moller – Maersk, Hugo Boss Nordic, Novo Nordisk, Novartis, Velux, Gorrissen Federspiel, Beierholm revision, Elbek & Vejrup and many more.

How did sushi originate?


Sushi, one of Japan’s most iconic dishes, has an exciting history behind it.
Sushi was originally developed in Southeast Asia as a method of preserving fish in salt and rice. This cooking method spread to Japan around the 8th century.

The earliest form of sushi, called narezushi, consisted of fermented fish and rice, which were buried in fermentation tanks for several months to achieve the desired flavor.

During the Edo period from 1603 to 1868 in Japan, sushi began to develop into the form we know today. A significant change was the discovery of vinegar, which made it possible to ferment rice faster and more efficiently. This development made it possible to make nigiri sushi, where raw fish was placed on a lump of rice and served fresh.

Since then, sushi has evolved significantly, with different regional variations and modern twists. Today, sushi is enjoyed all over the world as a delicacy that combines freshness, art and taste in a unique way.

Read more about Sushi course for beginners

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Zoë has held sushi courses and cooking classes for A. P. Moller – Maersk, Hugo Boss Nordic, Novo Nordisk, Novartis, Velux, Gorrissen Federspiel, Beierholm revision, Elbek & Vejrup and many more.

Eat more sushi everyday within your budget


Are you also one of those people who love sushi but feel that it is a luxury you can only enjoy on special occasions?

It does not have to be that way!

A sushi course is not only a fun and educational experience, but it can also be surprisingly affordable.

During a sushi course, you will not only be guided through the various processes of making sushi, but you will also learn about the best ingredients and techniques. So you get the most value when you shop for Japanese ingredients and raw materials on your own. You can customize your rolls according to your favorite ingredients and budget, making it a win-win situation.

After the course, you will have learned and applied the Japanese cooking techniques to prepare delicious sushi at home. And best of all, it will be a fun activity that you can enjoy with friends or family.

So why not take the first step towards eating more sushi within your budget?

Sign up for a Sushi course for beginners and experience the joy of creating your own delicious rolls at home.

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Zoë has held sushi courses and cooking classes for A. P. Moller – Maersk, Hugo Boss Nordic, Novo Nordisk, Novartis, Velux, Gorrissen Federspiel, Beierholm revision, Elbek & Vejrup and many more.

Start the new year with a sushi course

Sushi chef & sake sommerlier Zoë Escher

It is a new year, and what better way to kick-start it than with a tasteful experience?

A sushi course is not only a culinary journey, but it is also a fun and educational activity that can bring friends and family together. So why not take the first step towards mastering the art of sushi?

Sushi is more than just raw fish and rice.
Taking a sushi course not only gives you the opportunity to learn how to make tasty sushi pieces, but also gives you a deeper understanding of the ingredients and techniques behind this Japanese delicacy.

One of the advantages of a sushi course is that it is suitable for all levels. Whether you are a beginner or already have some experience, you will find joy in exploring the Japanese techniques behind the creation of sushi. Japanese trained sushi chef will guide you through the various processes, share the secrets of perfect rice, cutting techniques and the art of assembling rolls.

A sushi course is also a great way to be together. Bring your friends or family members and experience together the joy of creating and sharing delicious meals.

So why wait?

Read more about Sushi course for beginners

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Zoë has held sushi courses and cooking classes for A. P. Moller – Maersk, Hugo Boss Nordic, Novo Nordisk, Novartis, Velux, Gorrissen Federspiel, Beierholm revision, Elbek & Vejrup and many more.

With a sushi course, you can eat sushi several times a week


Are you also one of those who love sushi, but find it too expensive to buy out every time?

Or do you just want to impress your friends and family with your own homemade sushi?

Then a sushi course might be just what you need!

With a sushi course, you not only learn the art of making tasty sushi rolls, but you also learn how you can save money by making your own sushi at home. You can choose your own fresh ingredients and adapt the taste exactly to your wishes.

Sushi is not only delicious; it can also be a healthy and nutritious way to eat. With a sushi course, you learn to choose the best ingredients and raw materials, prepare them correctly and assemble the rolls in a way that gives you a balanced and nutritious meal.

Take a sushi course with friends or family and make it a social event.
It is not only a great way to learn, but it is also fun to make delicious sushi rolls together and share the experience. After the course, you can continue to organize sushi evenings at home, where you can enjoy your homemade creations.

Learning how to make sushi is not just a temporary skill – it is a lifelong skill. Once you learn the technique, you can enjoy delicious sushi exactly the way you want it, whenever you want.

Read more about Sushi course for beginners

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Zoë has held sushi courses and cooking classes for A. P. Moller – Maersk, Hugo Boss Nordic, Novo Nordisk, Novartis, Velux, Gorrissen Federspiel, Beierholm revision, Elbek & Vejrup and many more.

Delight your loved ones with a sushi course as a Christmas present

Sushi roll futomaki with prawns, web: http://chefzoeescher.com
Christmas is not only a time to exchange gifts, but also a season where we can create unforgettable experiences for our loved ones. Instead of wrapping traditional gifts in glittery paper, why not surprise your loved ones with something different and exciting this year?

A sushi course can be the perfect gift idea that not only brings smiles, but also lets you share a unique and educational experience together.

Taking a sushi course is not only a culinary journey, but also an opportunity to strengthen bonds with your loved ones. Together you will experience the joy of learning something new and mastering the art of making sushi. From choosing fresh ingredients to rolling perfect sushi rolls, you will create memories and learn skills that can bring you together in the kitchen again and again.

Sushi courses offer a range of techniques and recipes to suit every taste.
Your loved ones can explore their creativity by combining different ingredients and making their own unique sushi creations. From fresh fish to vegetarian options, you can adapt the course to your favorites and create personal taste experiences.

While traditional gifts are often forgotten over time, a sushi course will remain a memorable experience. The skills you learn can be used over and over again at home, and it can even become a new tradition for the family or group of friends. A gift that lasts is a gift that really matters.

So why not think outside the box this year and delight your loved ones with a sushi course as a Christmas present?

Read more about Sushi course for beginners

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Zoë has held sushi courses and cooking classes for A. P. Moller – Maersk, Hugo Boss Nordic, Novo Nordisk, Novartis, Velux, Gorrissen Federspiel, Beierholm revision, Elbek & Vejrup and many more.