"In Japan your education never ends. In 2012 I was introduced to a nigiri hand technique that takes 20 years to master I think that is fascinating" – Zoë Escher
January 2019: Zoë was the judge for the daily newspaper Politiken in connection with testing food for their readers. 2016: Zoë held the official opening speech and opened the fair Formland Spring 2016 in Messecenter Herning in Denmark. At the opening of the fair there were 49 people from the press, 20 VIP and 271 exhibitors.
2015: Zoë has made sushi and Japanese dishes as private dining at home of US ambassador in Denmark Rufus Gifford.
2013:Rated as Denmark's sushi expert no. 1 by gourmet supermarket chain Irma. Zoë was also guest judget at Masterchef Denmark season 3. Zoë has made sushi and Japanese dishes as staff food to the 3 star Michelin restaurant Geranium.
Zoë is known from Danish magazines and TV such as Copenhagen Food, ALT for Damerne, Berlingske, Femina, IN, Mad & Bolig, TV3 and the consumer council magazine “THINK”.
Referencer: Restaurant Geranium***, A.P. Møller – Mærsk, Hugo Boss Nordic, Novo Nordisk, Ikea, Novartis, Velux, Takeda Pharma, Haldore Topsøe, Dansk Byggeri, Deloitte, Gorrissen Federspiel, Beierholm revision, Symphogen and many more.

How often does the Japanese eat sushi in Tokyo?

It is very different how often the Japanese eat sushi.

Like so many others the Japanese live a busy life. They work 10-15 hours a day. On their way home from work, they eat healthy fast food or take-away sushi.

On weekends the Japanese have more time so it is very normal to spend many hours at a restaurant and sushi. In Japan, going out and eating dinner is a way of being together

I have been going to Japan since 2004 and my impression is that the Japanese eat sushi a little more often than we do. Most Japanese also eat fish 1-2 times a day.

Read more about Sushi course for beginners

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Zoë has held sushi courses and cooking classes for A. P. Moller – Maersk, Hugo Boss Nordic, Novo Nordisk, Novartis, Velux, Gorrissen Federspiel, Beierholm revision, Elbek & Vejrup and many more.

Noodle soup is very popular dish all year in Japan

Most people in Euope prefer to eat hot noodles in spring / autumn and winter.

In Japan, you can get many different type of noodle soup which can be at diffrent time during the year.

In Japan, the selection of different noodles soups is so large that there are cold noodle soups which are eaten on hot summer days and warm noodle soup which the Japanese prefer to eat during the cold winter months.

In Denmark and especially Copenhagen there is the Japanese dish called ramen noodle soup has become very popular.

On the course Japanese noodle course for beginners the attendance learns not only to make a classic ramen soup as it is served in Japan. As an attendant you will also learn how to make other types of noodle soups with Japanese ingredients.

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Zoë has held sushi courses and cooking classes for A. P. Moller – Maersk, Hugo Boss Nordic, Novo Nordisk, Novartis, Velux, Gorrissen Federspiel, Beierholm revision, Elbek & Vejrup and many more.

Is authentic Japanese sushi healthier than European sushi?

Yes, and there are several reasons for that.
Japanese sushi basically consists only of rice and fish. When the food is so simple fewer additives have been used in the preparation of the sushi.

In Europe and especially Denmark there are many sushi restaurants that use different complement for their sushi. It may be mayonnaise in different shades and other tasty topping. Mayonnaise is a food that is not particularly healthy it adds more calories to the food.

At Sushi coursefor beginners the attendants learn the Japanese approach to sushi ie. to use Japanese ingredients, cooking techniques and hand techniques. Methods that you can use to make your favorite sushi rolls at home in your own kitchen.

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Zoë has held sushi courses and cooking classes for A. P. Moller – Maersk, Hugo Boss Nordic, Novo Nordisk, Novartis, Velux, Gorrissen Federspiel, Beierholm revision, Elbek & Vejrup and many more.

What is the Japanese chef’s view of noodle soup?

In Japan, noodles soup can be compared to Danish meatballs.

All Japanese chefs including sushi chef knows how to make a tasty noodle soup. From childbirth the Japanese learn that noodle soup is a dish that can be eaten all year long.
There is not only a kind of noodle soup. The selection is very big. Just like meat balls each noodle has their very own unique recipe for how to make the best fund from scratch.

However, there is of course a red thread in the noodle soups that are being made in Japan. There are differences between Japanese, Chinese and Vietnamese noodles, because there are different ingredients and flavors used to make soups.

You can read more about Japanese noodle soup course for beginners

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Zoë has held sushi courses and cooking classes for A. P. Moller – Maersk, Hugo Boss Nordic, Novo Nordisk, Novartis, Velux, Gorrissen Federspiel, Beierholm revision, Elbek & Vejrup and many more.

Memory: Opening of Formland Spring in the exhibition center Herning in Denmark, 2016

In 2016 I held the opening speech and opened the exhibition Formland Spring in the exhibition center Herning in Denmark. I was asked by exhibition center Herning if I was interested in making a speech where I talked about Japan.

I said yes of cause it is one my favorit topics.

I spoke about Japan, Japanese culture and design.

When I had declared the fair open Seido Taiko played Japanese drums.

At the opening, 49 from the press, 20 VIPs and 271 exhibitors attended.

Opening the fair and talking about Japan was a fantastic experience.

Read more about Sushi chef & sake sommelier Zoë Escher

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Zoë has lectured and held sushi courses for A. P. Moller – Maersk, Hugo Boss Nordic, Novo Nordisk, Novartis, Velux, Gorrissen Federspiel, Beierholm revision, Elbek & Vejrup and many more.

How long can Sushi last if stored in a refrigerator?

Sushi is a dish that is different from other dishes in Japanese cuisine. It is a dish where the shelf life is very short.

Sushi should be eaten the same day it was purchased and there are several reasons.

Raw fish included in sushi together have shelf life as beef Tatar. Since there will be more bacteria in the food the next day.

Avocado is a raw material that quickly turns brown and dull. Most people know what half an avocado looks like the next day if it is not stored in the “right” way.

The individual rice grains also change in taste. The next day, the individual rice grains will be harder to chew.

At the Sushi course for beginners you will learn how to make tasty sushi that you can enjoy for lunch and dinner.

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Zoë has held sushi courses and cooking classes for A. P. Moller – Maersk, Hugo Boss Nordic, Novo Nordisk, Novartis, Velux, Gorrissen Federspiel, Beierholm revision, Elbek & Vejrup and many more.

Fish for sushi must be of the best quality and why?

There are many people who do not fully realize that there is a difference in the quality of fish. For sushi, only the best quality fish should be used and there is a reason for that.

Sushi is a nice and delicate dish and you must have knowledge on how to use very high quality fish so you can turn a simple looking piece of nigiri to a gastronomic experience.

The quality of the fish is also assessed on the basis of when the fish is caught. The fish must be as fresh as possible and it should preferably only be a few hours old. Then the bacterium in the fish has not begun to develop.

At the Sushi course for beginners I talk more about fish for sushi

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Zoë has lectured and held sushi courses for A. P. Moller – Maersk, Hugo Boss Nordic, Novo Nordisk, Novartis, Velux, Gorrissen Federspiel, Beierholm revision, Elbek & Vejrup and many more.

Are Japanese sushi restaurant in Tokyo different?

TokyoThere are many different types of restaurants in Tokyo.

The most exclusive sushi restaurants in Tokyo are very different compared to European restaurants.
The size of a Japanese sushi restaurant can be very small.  There are many Japanese restaurants that has only room for 6 – 15 people. There are several reasons for that.

Tokyo has 20 million citizens living in a very small geographic area. Besides the many people living in Tokyo there are also many restaurants, street food and shops. There is almost a restaurant on every street in Tokyo so the competition in the neighborhood is fierce.

There is also another factor which is that the Japanese do not compromise on the quality of food and service. Tokyo is the city of the world with the highest quality of food.

Every restaurant try their best to provide the best food and service. The competition between the restaurants are very fierce. In order for a restaurant to succeed the has to be good.

Please read more about Sushi course for beginners

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Zoë has lectured and held sushi courses for A. P. Moller – Maersk, Hugo Boss Nordic, Novo Nordisk, Novartis, Velux, Gorrissen Federspiel, Beierholm revision, Elbek & Vejrup and many more.

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What characterizes the unique Japanese aroma in classic Japanese dishes?

The classic Japanese aroma that characterizes Japanese cuisine is quite unique. There is no other country in the world that has something similar.

The Japanese aroma basically consists of seaweed and dried fish.
In Japan there are seaweed and dried fish in many varieties and qualities. However, not everyone is used to making the classic aroma. There are varieties of seaweed that are only suitable for sushi, some for salads, others to make a fund, etc. And this also applies to dried fish.

The picture shows several different types of dried fish. Small dried fish used only for certain Japanese dishes.

On the course Traditional Japanese cooking class for beginners we explore and work with different types of Japanese soy sauce all of which play an important role in preparing classic Japanese dishes.

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Zoë has held sushi courses and cooking classes for A. P. Moller – Maersk, Hugo Boss Nordic, Novo Nordisk, Novartis, Velux, Gorrissen Federspiel, Beierholm revision, Elbek & Vejrup and many more.

Can all types of vinegar be used for sushi?

Not all types of vinegar are suitable for sushi.

There are many different kinds of vinegar in Denmark. There are some vinegar made in Denmark, others in Thailand, China or Japan.

It is always best to use Japanese vinegar for sushi and there are several reasons for that.

Japanese vinegar is made of rice grains. Since the Japanese vinegar is made on rice, the sour / sweet vinegar flavor suits the sushi rice.
If the vinegar were made on, for example apple the rice vinegar would have a completely different taste.

Rice vinegar is also used to preserve sushi rice so it can be kept at room temperature. Beside that, vinegar is also used as a kind of spice.

The aromas and fine flavors found in Japanese rice vinegar help to give the sushi rice the unique taste that characterizes Japanese sushi rice.

Read more about Sushi course for beginners

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Zoë has lectured and held sushi courses for A. P. Moller – Maersk, Hugo Boss Nordic, Novo Nordisk, Novartis, Velux, Gorrissen Federspiel, Accenture audit Elbek & Vejrup and many more.